We developed a new brand strategy and tone of voice for Lay’s Wavy to bring the fun of the party straight to the packaging. With bold, joyful language and a playful attitude, we made sure the packaging was as much of a vibe as the party itself.
Lay's knew their chips were selling well among snack lovers the world over, but they wanted to know exactly who, exactly why, and they wanted the perfect design to match.
We found out the Lay's Wavy portfolio appealed most to Millennial women who wanted a little something to munch on before they hit the gym, binge on Netflix, or just generally shenanigans around the town, as Millennials are apt to do.
Snack on, snacksters.
Agency: Hornall Anderson
We developed a new brand strategy and tone of voice for Lay’s Wavy to bring the fun of the party straight to the packaging. With bold, joyful language and a playful attitude, we made sure the packaging was as much of a vibe as the party itself.
