d a n i ~ b e l l
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Brown & Toland

The Bay is a pretty special place filled with pretty special people. People who like their people to be "their kind of people". So Brown & Toland Physicians asked us to launch a campaign that really reached the people of San Francisco. A campaign that said: we get you because we are you. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Hornall Anderson

For Brown & Toland, we crafted a hyperlocal campaign that spoke directly to the people of San Francisco because that’s who they serve, and who they are. Using language and references only locals would know, the campaign delivered a clear message: We get you, because we are you. It was healthcare that felt close to home, because it was.

 
 

Radio.

 
 

Print.

Web.