Screen+Shot+2019-06-14+at+5.38.53+PM.jpg

REI Adventures

With the adventure travel space becoming more crowded, REI Adventures needed a concrete POV, an updated user experience, and a distinct tone of voice.

  The new site experience focused on exuding the real and raw— the details that are paramount to REI’s primary customer base. We walked through every phase of the buying process to address user needs from end to end.

The new site experience focused on exuding the real and raw— the details that are paramount to REI’s primary customer base. We walked through every phase of the buying process to address user needs from end to end.

Screen Shot 2016-11-07 at 1.30.18 PM.png
Screen Shot 2016-11-07 at 1.30.32 PM.png
  The result was a new creative standards guide complete with design and tone of voice guidance, a new logo, a refreshed web presence, and new copy for each of their 170+ trips.       And one more converted REI Adventure traveler—me! Read more about my trek through Peru with REI  here .

The result was a new creative standards guide complete with design and tone of voice guidance, a new logo, a refreshed web presence, and new copy for each of their 170+ trips.

 

And one more converted REI Adventure traveler—me! Read more about my trek through Peru with REI here.

Screen Shot 2016-11-07 at 1.30.54 PM.png