Collaborating with brands, vendors, and influencers, we built a one-stop shopping destination called Textures & Hues—the first of its kind for a major online retailer.
To launch Textures & Hues, I concepted and wrote an ad campaign that appeared in Essence magazine (print and online), Amazon.com, and other media outlets.
Working with a notable hair stylist, I led content strategy and creation for a tutorial section that addressed two core user needs:
~ A desire for authentic representation.
~ A deep interest in educational material and styling ideas for haircare.
Designed for a diverse audience and by a diverse audience.