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Textures & Hues

The launch of Amazon’s new online content destination for the search, discovery and purchase of Black hair care products.

 Collaborating with brands, vendors, and influencers, we built a one-stop shopping destination called Textures & Hues—the first of its kind for a major online retailer.

Collaborating with brands, vendors, and influencers, we built a one-stop shopping destination called Textures & Hues—the first of its kind for a major online retailer.

 To launch Textures & Hues, I concepted and wrote an ad campaign that appeared in Essence magazine (print and online), Amazon.com, and other media outlets.

To launch Textures & Hues, I concepted and wrote an ad campaign that appeared in Essence magazine (print and online), Amazon.com, and other media outlets.

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 Working with a notable hair stylist, I led content strategy and creation for a tutorial section that addressed two core user needs:  ~ A desire for authentic representation.  ~ A deep interest in educational material and styling ideas for haircare.

Working with a notable hair stylist, I led content strategy and creation for a tutorial section that addressed two core user needs:

~ A desire for authentic representation.

~ A deep interest in educational material and styling ideas for haircare.

 Designed  fo r a diverse audience and  by  a diverse audience.

Designed for a diverse audience and by a diverse audience.

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