About

“Don't become a mere recorder of facts, but try to penetrate the mystery of their origin.” —Pavlov

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Dani Bell

I’m a user-centered, conceptual thinker with more than 8 years of experience leading verbal storytelling in brand and advertising. My core strength lies in articulating insights in verbally compelling ways—all to find the point of tension that will give life to a creative concept and inform the work that follows.

I'm an avid traveler who has been to 37 countries and counting. I’m passionate about understanding culture and communication in emerging markets and underserved communities—and skilled in understanding how brands can fill these gaps.